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Species Sponsorship: A Perfect Gift for Bird Lovers

By Carrie Becker June 6, 2017

There are 30+ Wisconsin breeding species yet to be claimed through the Sponsor-a-Species program, a major source of support for the Atlas. If you’ve got a bird lover on your gift list, consider giving the unique gift of species sponsorship! Exotic and new Wisconsin breeding species like Mississippi Kite and European Goldfinch remain, two great examples of the important sightings being documented by our amazing Atlas team. We’d love to see every one of our remaining species go to a good sponsorship “home” this summer.

Wisconsin has a proud tradition of being at the forefront of bird and wildlife conservation. However, the populations of many bird species in our state are currently in decline. Even worse, non-game species are a decreasing priority for wildlife agencies. To conserve our birds, we need a better understanding of their current status and distribution. This is an opportunity for you to be part of a larger project — possibly the largest citizen science project ever in the state — and one that will inform conservation and protect birds and wildlife in Wisconsin for decades to come.

Through Sponsor-a-Species, you can sponsor one or more bird species of your choice for one to five years. The cost is as little as $100 per year! If you choose to sponsor a species for the entire five-year period (starting at $500), your name — or the name of someone you wish to honor — will be associated with that species in all Atlas forthcoming publications and in the final print- and web-based versions of the Breeding Bird Atlas. Various “tiers” of sponsorships are available; the rarest and most iconic bird species can be sponsored at higher levels. We make the program user-friendly, as well. You can pay sponsorships in installments over the remaining three years of the Atlas.

Sponsor a species online today at, or by contacting Charlie Luthin at